1.    Where does my dream customers hang out
  2.   Where does my dream customer get their information
  3.   What is their biggest frustrations and challenges
  4.   What is their hopes , dreams and desires
  5.   What are their biggest fears
  6.   What is their preferred form of communication
  7.   What phrase , exact language and vernacular do they use
  8.   What is the best time to message them
  9.   What makes them happy

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